The Austin, TX SMUG group held its recent meeting with about 30 photographers at the Parish Hall of the Episcopal Church of the Resurrection. This month, we were treated to a presentation by Mark Daughn, a professional glamour and fashion photographer based out of Austin. His work has been published in numerous magazines including Elle, Cosmopolitan, Vogue, and Mystique.
Mark’s photography takes him on location around the world, often to exotic locations with fairly high budget assignments. Someone made a comment to Mark a while ago, stating that it was easy to get gorgeous images of models when you have a high budget to work with. Mark took that as a challenge and created the 50 Dollar Project.
The premise is simple: This year Mark is doing one model photo shoot a week with a per-shoot budget of $50. This includes everything associated with the shoot: model, makeup, wardrobe, equipment rental, and location fees.
Any existing equipment that Mark already owns is fair game to use for the project. It might be tempting to dismiss the idea of pulling off a shoot with $50 when Mark already owns tons of pro camera and lighting gear. However, he is keeping the lighting setups fairly simple and attainable by photographers with a modest amount of gear. Most of his project shoots this year were lit with single or dual light setups with inexpensive modifiers like umbrellas or grids. He also makes good use of natural light when possible.
A big priority for Mark is to keep the project fair. He has had opportunities to bring professional models, locations, and resources into his personal project through his commercial resources. True to the spirit of the project, he has not used any people or resources that he has not booked within the project guidelines. Yes, Mark has to seek out models through sources like Model Mayhem like the rest of us!
Mark talked about the obstacles he has encountered and how he pulled through when things went terribly wrong. On a small budget with limited resources, it is easy for things to not go according to plan. In one shoot, Mark discovered after 3 hours of frustration, that he isn’t very good at airbrushing body paint on a model and that using double sided tape to adhere jewelry to skin can produce unexpected consequences. At least a couple of the project shoots proved to be lessons in overcoming adversity and still coming away with quality images.
So, is Mark able to stay under budget? Yes. As of this SMUG meeting, he has done 15 weeks of shoots at a cost of just over $100. He has had great success finding models to work with him on a trade basis, and the majority of his expenses have been for things like snacks and cheap props or costume garments. This meeting was great for those of us who don’t normally get flown to exotic locations for location shoots with beautiful models, lots of equipment, and a gaggle of assistants!
Michael enjoys photography in his spare time. Urban landscapes, night photography, and environmental portraits are his favorite photographic pursuits. He shoots with a Canon 5D and a Fujifilm X100.
The Minneapolis SMUG had at their meeting at the Ridgedale Library, with about 50 members to welcome our speaker, Sarah Evans. Sarah gave an interesting discourse on Social Media Marketing. Sara is a college student, a photographer at Sears Photo Studio, and a Photo Assistant.
- Build a sense of membership.
- Encourage brand awareness.
- Encourage the audience to generate conversation.
- Define and maintain a competitive advantage.
- Inform the vision of you brand and build a positive association.
- Reach more consumers.
- Create a difference for ourselves.
- Encourage interaction through Facebook, Twitter, and Linkedin.
She claims that Twitter is the most contemporary use of media at the moment. Its primary purpose is for information, but it requires constant attention and messages are fleeting. You can also reach a wide array clients as more people are joining Twitter daily. Linkedin also highlights recommendations from clients. It is very professional, and you are capable of connecting with other photographers and businesses.
Sarah even gave us some very valuable tips for our own social media exposure:
- Secure a consistent user name. Two of the sites she recommended for this are namechk and knowem.
- Use bait, such as coupons, to get business.
- Integrate your social media, such as what you put on Twitter, to link in Facebook and SmugMug.
- Connect with other businesses that can benefit us and we can, in turn, benefit as well. Get strategic partners.
- If you start anything on social media, you must follow through.
- Separate your personal from your business media.
When Sarah was through with her presentation, a lively interaction with the audience took place. We shared ideas, sites, and other information.
Michele is a photographer and SmugMug user. Her local SMUG has been invaluable, helping her learn about photography and the business.