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The Philadelphia SMUG learns how to exhibit their photography!

August 2, 2012 Leave a comment

At the July meeting of the Philly SMUG, held at Calumet Photographic, 39 members were in attendance to receive some great tips from Sarah Stolfa on successful ways to exhibit their work.  As is usually the case, it was a very enthusiastic group that gathered for this lecture.

Sarah Stolfa, a musician and photographer, is the founder and director of The Philadelphia Photo Arts Center (PPAC).  The PPAC is a nonprofit organization that offers a wide range of services for anyone interested in photography and the arts. Sarah’s photographs have appeared in numerous publications such as The New Yorker and The New York  Times Magazine.  In addition, she has received many awards for her photography throughout her career.

During the evening’s presentation, Sarah stressed that “the print is the photograph.”  Whenever we exhibit our work; presentation is key, and we should always strive to put out a quality final product.  In order to make sure our work looks its best:

  • Use a high quality printer or printing service
  • When framing the photo, it is always important to use a custom frame
  • Exhibit the work in 16″ x 20″ or larger sizes
  • Have the final work ready for installation at the gallery

Other aspects talked about during the presentation were research and networking.  Sarah noted that in order to be successful, “You have to do your homework and research what type of images galleries show.”  She pointed out that we need to tailor our efforts to those galleries that are a good fit for our photography.  It’s also a plus to try and network face to face and to know who we are talking to.  Above all else, be nice to everyone, because you never know what door may open at any given meeting.

Stolfa explained that Facebook, Twitter, and our photography websites are also excellent ways to market ourselves and our photography.  These tools are key to getting our work out into the public’s eye.
The evening’s presentation was very informative with invaluable information for anyone who would like to exhibit their photography.  Thanks to Sarah Stolfa for her time and insight on the best ways to showcase our work.  Thanks are also in order to SmugMug, Bay Photo, White House Custom Colour (WHCC), and Calumet Photographic for the fantastic giveaway items offered to the members during the evening!

Submitted by the Philadelphia SMUG Scribe: Joe DiFlorio

Joe is a freelance photographer based in Wilmington, DE.  He is currently shooting with an Olympus E-30 & E-520, and he is also transitioning to the Olympus mirrorless system.

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